ALT Balaji, a wholly-owned subsidiary of Balaji Telefilms, which just premiered a new comedy drama called Hello Jee, will add up to 30 to 35 originals to its content library this year. Divya Dixit, Senior Vice-President, Marketing, Analytics, and Direct Revenue for India and foreign markets at ALTBalaji, said to Moneycontrol, "The goal is to compensate for the COVID effect we experienced. Additionally, it is online originals that fuel the growth of over-the-top (OTT) platforms. Subscription video-on-demand (SVOD) systems need a high volume of unique content to increase subscriptions and generate buzz. If originals succeed, they ensure that the audience returns for the performance."
Alt Balaji features films like as Lootera, starring Ranveer Singh and Sonakshi Sinha. The historical drama is based on O. Henry's short work The Last Leaf and follows a father who tells his daughter the legend of an invincible monarch. Additionally, you may see Milan Luthria's gangster film, Once Upon a Time in Mumbaai. The film is inspired on the true story of Mumbai criminals Haji Mastan and Dawood Ibrahim. Bang Baang, a gripping criminal thriller, is one of the platform's television series. Faisal Shaikh and Ruhi Singh, both of whom are online superstars, appear in the program. Additionally, you may watch Helllo Jee. The Indian web series, directed by Shahnawaz Sabir Khan, follows a bunch of underdogs as they attempt to earn money by starting a phone dating business.
With names like ALT Balaji and Ken Ghosh, as well as a cast that includes Rithvik Dhanjani, Shantanu Maheshwari, and many more, the team has created the hottest and most daring Indian web series to date. At 12 a.m., the trailer for 'X.X.X. Uncensored' was released. Ekta Kapoor's ALT Balaji published the teaser on Twitter.
Platform for on-demand video subscriptions
ALTBalaji is an Indian video-on-demand subscription service that is a completely owned subsidiary of Balaji Telefilms Ltd.
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[4] ALTBalaji was launched on 16 April 2017 as the group's entry into the digital entertainment space with the goal of creating unique OTT content. [5] [6] Around 34 million paying users utilize the platform. [7] [8]
